Author Archives: Andrew Heskins

Unilever tone of voice

Digital technology has revolutionised the way we communicate. Businesses must now adapt the way they speak to their employees, customers and consumers or risk losing them. To ensure Unilever’s writers engaged with their key audiences in a contemporary and consistent …
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26 Pairs of Eyes

In 1739, the London Foundling Hospital – the UK’s first children’s charity – opened in response to the rising number of youngsters abandoned in the capital. The Foundling Museum captures the history and times of the charity and holds thousands of …
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Unilever

As a global FMCG brand and a leading advocate of sustainability, many people want to know Unilever’s perspective on significant issues. To ensure visitors to the company’s website could gain instant, accessible insights on its position on everything from reducing …
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Miles of stories

Rooting for runners in the London Marathon, by the roadside or on screen, it’s easy to overlook the 26-mile, 385-yard backdrop of the city itself. This year, 27 writers dug deep to find – and write – the hidden stories, heroes and colour of each individual Marathon mile, from Greenwich to the Mall. Their pieces, complemented by films, artwork and photography, are being posted online daily in the weeks leading up to the April 21 race. Rebecca Dowman worked with Paul O’Brien, of Gutsy, on mile 12/13: www.26miles.org.uk/mile13
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Posted in April 2013, On Lines | Leave a comment

Reeling in readers

Swathes of effort, budget and senior stakeholder time go into producing annual reports yet research suggests just 12% of investors read them – and those who do spend less than five minutes on each one. Assessing the recent crop of 2012 annual reports, the best reads are those that follow the fundamental rules of all good writing. To make sure your annual report – or any publication – gets read, try our tips…
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Posted in April 2013, On Lines | Leave a comment

Making a virtue out of virtual

Home working and multi-site offices are making virtual meetings the norm. But the undoubted benefits of convenience and saved time can be offset by the difficulty of keeping participants engaged. To keep out-of-sight attendees more focused on your agenda than monitoring their emails, follow our checklist…
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Posted in April 2013, On Lines | Leave a comment

Sharpen your mental tools

When was the last time you made something? And by ‘made something’ I mean created something physical from scratch – a cake, a shelving unit, a sculpture or a cardboard model with your child. In these days of laptops, mobiles and tablets, we may feel more in touch with the world, but in fact our contact with the physical act of making is diminishing. And yet this activity is fundamental to human wellbeing, an instinct almost as old as mankind itself.
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Thank God it’s Thursday…

There can’t be many people who wouldn’t jump at the chance to work four days a week rather than five. A few years ago, the idea might have sounded unattainable, even laughable. Yet, with the much of the developed world mired in recession, employers are becoming increasingly amenable to those who don’t fit the five-day-week template; companies saves money on salaries, while part-time workers are as productive as they were before, if not more so, because they’re happier.
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Posted in April 2013, On Lines | Leave a comment

Tottenham Hotspur Football Club

The 2016/2017 season was a pivotal time for Spurs. The young team’s verve and resilience made them one of the most exciting and successful clubs in the Premier League, as they played their last games at the hallowed White Hart …
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