In 2017, Sainsbury’s wanted to update its online sustainability presence as part of a wider refresh of its corporate website. The FTSE 100 retailer chose us to produce the editorial.
A three-strong Content team delivered more than 50 lively case studies, reflecting Sainsbury’s 17 sustainable business commitments – ranging from diversity and inclusion to community impact. We also crafted over 80 ‘calls to action’ to direct site visitors to related resources across the company’s online media.