As a global FMCG brand and a leading advocate of sustainability, many people want to know Unilever’s perspective on significant issues.
To ensure visitors to the company’s website could gain instant, accessible insights on its position on everything from reducing deforestation to product quality and safety, Unilever asked us to produce 150-word summaries of 30 major issues. Web users who wanted further details were able to click through to a fuller archive.
Having completed this project successfully, we were then asked to provide even shorter social media posts on the same 30 issues. Our journalistic experience meant we had no trouble in capturing complex, often technical subjects in just 140 characters.