What we do

Consultancy

An over-stretched in-house team doesn’t always have the time or skills to resolve all communications challenges alone. If that’s the case for you, Content can share the load. We have the experience, skills and flexibility to work alongside corporate teams – either in-house or remotely. Our contribution can extend beyond writing or editing: for example, we recently helped a FTSE 100 business establish a core content hub. This involved a series of tasks over several months – from assessing the company’s internal editorial needs, via interviews with senior stakeholders, to creating the job spec for a content team leader and then recruiting for the role. Just let us know what you need and we’ll let you know if we can help.

Unilever tone of voice

Digital technology has revolutionised the way we communicate. Businesses must now adapt the way they speak to their employees, customers and consumers or risk losing them.

To ensure Unilever’s writers engaged with their key audiences in a contemporary and consistent way, the company asked us to help it evolve its global tone of voice. This included researching and writing a core tone of voice guide, facilitating two writers’ workshops, writing the script for a training video, and creating explanatory presentations for key stakeholders.