Unilever tone of voice
Digital technology has revolutionised the way we communicate. Businesses must now adapt the way they speak to their employees, customers and consumers or risk losing them.
To ensure Unilever’s writers engaged with their key audiences in a contemporary and consistent way, the company asked us to help it evolve its global tone of voice. This included researching and writing a core tone of voice guide, facilitating two writers’ workshops, writing the script for a training video, and creating explanatory presentations for key stakeholders.