In 2017, Sainsbury’s wanted to update its online sustainability presence as part of a wider refresh of its corporate website. The FTSE 100 retailer chose us to produce the editorial.
A three-strong Content team delivered more than 50 lively case studies, reflecting Sainsbury’s 17 sustainable business commitments – ranging from diversity and inclusion to community impact. We also crafted over 80 ‘calls to action’ to direct site visitors to related resources across the company’s online media.
As a global FMCG brand and a leading advocate of sustainability, many people want to know Unilever’s perspective on significant issues.
To ensure visitors to the company’s website could gain instant, accessible insights on its position on everything from reducing deforestation to product quality and safety, Unilever asked us to produce 150-word summaries of 30 major issues. Web users who wanted further details were able to click through to a fuller archive.
Having completed this project successfully, we were then asked to provide even shorter social media posts on the same 30 issues. Our journalistic experience meant we had no trouble in capturing complex, often technical subjects in just 140 characters.
“Rebecca is a highly experienced writer/editor who’s as adept at producing content strategies as she is at crafting engaging copy. She has supported Unilever for many years on a variety of projects including designing and delivering writer assessment activities, coordinating content for the annual review, and contributing to the development of an e-learning programme on corporate news writing.
“In all cases she’s not only been professional and efficient, but engaging and fun to work with.”
Global Director of Digital Engagement
Tottenham Hotspur Football Club
The 2016/2017 season was a pivotal time for Spurs. The young team’s verve and resilience made them one of the most exciting and successful clubs in the Premier League, as they played their last games at the hallowed White Hart Lane ground before it was closed for the development of a new stadium. Content caught the emotion, pride and drama of the season with Passionate about Tottenham, an engaging and punchy supporters’ annual review.