What we do

Corporate reporting

A company’s annual report has many audiences to please: it must satisfy analysts with its detail, retail investors with its accessibility, regulators with its transparency. Internal stakeholders, while wanting the company to be seen in the best possible light – whatever the numbers – will also have their own demands. It can seem like a tall order, but it’s one we are experts at delivering.

Our team has been writing and editing annual reports for more than 15 years, for leading organisations such as Associated British Foods, Bupa, Centrica, GSK, Petrofac, SABMiller, Severn Trent, Unilever and the World Economic Forum.

We are skilled at getting under the skin of a business and chronicling its performance in an absorbing and credible way. Just as importantly, we are used to working within a client team and supporting them with the challenges they face, from liaising with senior executives to executing last-minute revisions as corporate stories unfold.


GlaxoSmithKline (GSK) has world-leading businesses in pharmaceuticals, vaccines and consumer healthcare products. Working with the FTSE 100 company’s corporate responsibility and reporting team, we have helped write its last two annual reports.

This has involved contributing to most sections of GSK’s core strategic report, including the business model, global marketplace and business overview pieces, along with supporting case studies, as well as summarising its standalone responsible business supplement for inclusion in the annual report.


Multinational brewer SABMiller owned some of the best-known global lager brands and numerous regional gems, before it was acquired in October 2016 by the world’s largest brewer, AB InBev.

We contributed 20 case studies for SABMiller’s 2015 and 2016 annual reports. In 2015, these studies demonstrated the depth and breadth of the company and how, across many international markets, its businesses were delivering on one successful strategy. In 2016, SABMiller’s last year as an independent company, such strategic stories were complemented by celebrations of its proud heritage: from an account of how South Africa’s iconic Castle Lager grew from being a brew for thirsty 19th century Johannesburg gold prospectors to becoming a leading regional brand, to a study of how Miller Lite, America’s original light beer, returned to growth after years of decline by celebrating new brand values and revisiting its 1970s packaging.

In thanking us for our contribution to the 2016 annual report, our SABMiller client wrote that our efforts had been “invaluable”.