Technology is revolutionising the boardroom as digitally-empowered customers require companies to transform they way they – and their leaders – operate.
Competition, coexistence or symbiosis: The DNA of C-suite sales and marketing leaders explores the changing role of chief sales officers and their marketing counterparts.
Written by Content, the report is the cornerstone of a major global EY thought leadership programme. Drawing on quantitative input from more than 800 C-suite leaders, and our in-depth interviews with 20 more, it assesses how sales and marketing chiefs are reacting to the changing commercial environment, how they must overhaul their skillsets and approach to remain relevant, and how an emerging breed of leader – the chief commercial officer – may subsume both roles.
Apart from the 40-page report, we also wrote a complementary life sciences sector perspective and the script for a linked animation.