Author Archives: Andrew Heskins

Rooting for runners in the London Marathon, by the roadside or on screen, it’s easy to overlook the 26-mile, 385-yard backdrop of the city itself. This year, 27 writers dug deep to find – and write – the hidden stories, heroes and colour of each individual Marathon mile, from Greenwich to the Mall. Their pieces, complemented by films, artwork and photography, are being posted online daily in the weeks leading up to the April 21 race. Rebecca Dowman worked with Paul O’Brien, of Gutsy, on mile 12/13: www.26miles.org.uk/mile13
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Swathes of effort, budget and senior stakeholder time go into producing annual reports yet research suggests just 12% of investors read them – and those who do spend less than five minutes on each one. Assessing the recent crop of 2012 annual reports, the best reads are those that follow the fundamental rules of all good writing. To make sure your annual report – or any publication – gets read, try our tips…
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When was the last time you made something? And by ‘made something’ I mean created something physical from scratch – a cake, a shelving unit, a sculpture or a cardboard model with your child. In these days of laptops, mobiles and tablets, we may feel more in touch with the world, but in fact our contact with the physical act of making is diminishing. And yet this activity is fundamental to human wellbeing, an instinct almost as old as mankind itself.
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