What we do

Case studies

A Common Place

When the spring 2020 lockdown erected walls around us, writers’ collective 26 Characters and London’s Eames Fine Art gallery launched a project that brought strangers together.

A Common Place paired writers and artists to identify places they both loved, and then celebrate them in poetry and art. Rebecca collaborated with Norman Ackroyd, CBE, RA, one of the UK’s greatest landscape artists and printmakers. They focused on Ireland’s Dursey Island, off the coast of West Cork. Norman’s etching, Dursey Head and Cow Rock, shows the island’s tip in turbulent weather. Rebecca’s poem, Dursey Island, captures the wild potential of the Dursey Sound but, reflecting her experiences of softer days on the island, hints at calmer times.

The project’s output of 50+ pieces, and a supporting documentary by award-winning director Mike Southon, featured in an online exhibition, before opening physically to the public in December 2020 at Eames Fine Art’s Bermondsey print room.

26 Wild

Our wildlife is disappearing at a disturbing rate, mainly due to human activity. This decline not only affects the threatened creatures, it is also an irreplaceable loss for our own species: as the 2020 lockdowns reminded us, wildlife and nature bring joy to us all.

In 26 Wild, writers collective, 26 Characters, and The Wildlife Trusts celebrated – and launched warning flares for – our many endangered species. In her poem, Gone, before we knew it, Rebecca wrote about our native constrictor – the smooth snake. Along with the other participating writers, she also wrote a prose piece about her background research.

As well as raising awareness about threatened wildlife, in autumn 2020, sales of the project’s poetry collection, 26 Wild: The Story’s Not Over raised more than £1,600 for The Wildlife Trusts.

26 Trees

Trees are central to full lives. In this climate emergency, they are our planet’s lungs, and provide shelter, food and warmth for us and wildlife. In autumn 2019, writers collective, 26 Characters, and The Woodland Trust launched 26 Trees, a celebration of native British trees – from the alder to the yew. Each writer composed a poem about an actual tree and a prose piece about the use of its wood. In Patriarch, Rebecca celebrated a venerable West Sussex willow.

Essex County Council

Every year Essex County Council (ECC) needs to find loving, capable foster families for scores of vulnerable children. Its fostering portal is its primary means of attracting carers. However, a high bounce rate suggested the site wasn’t engaging, clear or informative enough to maintain visitor interest – meaning that potential foster parents were slipping through the net.

Content Consulting rewrote the entire portal in an accessible and engaging way. We embedded key messages – such as the ECC’s fostering team’s ‘outstanding’ Ofsted rating and high-quality training – introduced greater narrative consistency, and put the voice of the foster carer and child at the heart of the site.

100 Days

The 100 Days project, which marked the centenary of the First World War Armistice, shone a light on 100 individuals touched by that conflict. Rebecca Dowman wrote a piece for the project, a partnership between writers’ collective 26 Characters and the Imperial War Museums. She captured the emotions of a young woman, whose brother was facing court martial for refusing to fight.


GlaxoSmithKline (GSK) has world-leading businesses in pharmaceuticals, vaccines and consumer healthcare products. Working with the FTSE 100 company’s corporate responsibility and reporting team, we have helped write its last six annual reports.

This has involved contributing to most sections of GSK’s core strategic report, including the business model, global marketplace and business overview pieces, along with supporting case studies, as well as summarising its standalone responsible business supplement for inclusion in the annual report.

Sarah Dyson, Head, Corporate Responsibility and Corporate Reporting, said:

“Rebecca has an extraordinary ability to digest and distil large volumes of complex information and produce a clear narrative. Her input to the GSK Annual Report over the last six years has been invaluable. She is extremely reliable and a pleasure to work with.”

Associated British Foods

From Twinings to Primark, diversified international food, ingredients and retail group Associated British Foods has a broad portfolio of renowned brands.

For the past four years, we have produced case studies for the company’s annual report, covering topics as varied as anaerobic digestion and Chinese sugar beet farming to Harry Potter merchandise and cold water infusion teabags.


ey_newTechnology is revolutionising the boardroom as digitally-empowered customers require companies to transform they way they – and their leaders – operate.

Competition, coexistence or symbiosis: The DNA of C-suite sales and marketing leaders explores the changing role of chief sales officers and their marketing counterparts.

Written by Content, the report is the cornerstone of a major global EY thought leadership programme. Drawing on quantitative input from more than 800 C-suite leaders, and our in-depth interviews with 20 more, it assesses how sales and marketing chiefs are reacting to the changing commercial environment, how they must overhaul their skillsets and approach to remain relevant, and how an emerging breed of leader – the chief commercial officer – may subsume both roles.

Apart from the 40-page report, we also wrote a complementary life sciences sector perspective and the script for a linked animation.


Sainsbury’s wanted to update its online sustainability presence as part of a wider refresh of its corporate website. The FTSE 100 retailer chose us to produce the editorial.

A three-strong Content team delivered more than 50 lively case studies, reflecting Sainsbury’s 17 sustainable business commitments – ranging from diversity and inclusion to community impact. We also crafted over 80 ‘calls to action’ to direct site visitors to related resources across the company’s online media.

26 Prints

“Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen.”

These words by Leonardo da Vinci were the inspiration between 26 Prints – a collaboration between writers’ collective 26 Characters and Eames Fine Art. Alongside other talented writers, Rebecca Dowman crafted a poem about a piece of artwork that she was paired with. The written works, along with the prints that inspired them, formed an exhibition at Eames Fine Art’s London gallery.