Essex County Council
Every year Essex County Council (ECC) needs to find loving, capable foster families for scores of vulnerable children. Its fostering portal is its primary means of attracting carers. However, a high bounce rate suggested the site wasn’t engaging, clear or informative enough to maintain visitor interest – meaning that potential foster parents were slipping through the net.
Content Consulting rewrote the entire portal in an accessible and engaging way. We embedded key messages – such as the ECC’s fostering team’s ‘outstanding’ Ofsted rating and high-quality training – introduced greater narrative consistency, and put the voice of the foster carer and child at the heart of the site.
Sainsbury’s wanted to update its online sustainability presence as part of a wider refresh of its corporate website. The FTSE 100 retailer chose us to produce the editorial.
A three-strong Content team delivered more than 50 lively case studies, reflecting Sainsbury’s 17 sustainable business commitments – ranging from diversity and inclusion to community impact. We also crafted over 80 ‘calls to action’ to direct site visitors to related resources across the company’s online media.
As a global FMCG brand and a leading advocate of sustainability, many people want to know Unilever’s perspective on significant issues.
To ensure visitors to the company’s website could gain instant, accessible insights on its position on everything from reducing deforestation to product quality and safety, Unilever asked us to produce 150-word summaries of 30 major issues. Web users who wanted further details were able to click through to a fuller archive.
Having completed this project successfully, we were then asked to provide even shorter social media posts on the same 30 issues. Our journalistic experience meant we had no trouble in capturing complex, often technical subjects in just 140 characters.
Tottenham Hotspur Football Club
The 2016/2017 season was a pivotal time for Spurs. The young team’s verve and resilience made them one of the most exciting and successful clubs in the Premier League, as they played their last games at the hallowed White Hart Lane ground before it was closed for the development of a new stadium. Content caught the emotion, pride and drama of the season with Passionate about Tottenham, an engaging and punchy supporters’ annual review.